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Our Story

In 2016 the Peay family decided they wanted to use their 17 years of public and private housing experience to help themselves and others create financial freedom and generational wealth using Multifamily Real Estate as the primary vehicle.


Inspired by Robert Kiyosaki’s book Rich Dad Poor Dad and Tom Ferris’s Four Day Work Week, The Peay’s embarked on a journey of building multiple streams of income from performing assets while aggressively ridding themselves of bad debt and non performing assets. One of their big non-performing assets was their house. They were paying it – it wasn’t paying them. The Peay's sold their 4100 sqft tri-level home ( a house they lived in for only 1.5 years) in the suburbs of Hanover County.


After selling their home, they sold most of their belongings, stored the rest in a storage, and moved into a near by Candlewood Suites hotel. They stayed there for a few weeks while awaiting for the condo they owned to come available. Once the tenant vacated their condo, the Peay’s moved into their condo and carried out a live in value add rehab project. The rehab took them several months to complete. While rehabbing their condo they began looking for their first apartment building. The search was long and arduous. Negotiations were tough.

Eventually (January 2018), they closed on their first apartment deal in an Opportunity Zone, a Fourplex in the heart of the City of Richmond, Virginia. This is where they now reside as “House Hackers” . While a transition from 4100 sqft house with top of the line fixtures to a 840 sqft apartment was no easy transition, they mark this move as pivotal to kick starting their financial freedom and changing their long term trajectory.


Its amazing to see what the Peay’s have accomplished in such a short time. During this time, Peay United also inked a consultant contract with the Hopewell Redevelopment and Housing Authority. This moved a significant amount of their household income out of the earned income ( W2 column) and created opportunity for use of incentives in the tax laws for business owners. In this role, they oversee the operations of the Hopewell Redevelopment and Housing Authority. They also went from spending an estimated $30,600.00 a year in personal housing expenses to spending around a $3,700.00 a year on their personal housing expenses.  The beauty of it all is the Peay's get these benefits by doing what they enjoy, contributing to the community by preserving and providing quality affordable housing. 


The Peay’s are on track to be Financially Free by the end of 2021. Financially free for the Peay’s means accelerating wealth building, having more freedom to choose how to spend their time, and having the ability to make significant financial contributions in their community.


After 2021 the Peay’s will be kicking the investments into high gear with significant expansion of the Peay United housing portfolio into Senior Housing and increased funding of the Peay United Foundation- a 501c3 established to support Financial Literacy in schools and start an earnest money deposit gifting program for aspiring House Hackers.


The Peay’s believe lack of real Financial Education is one of the biggest issues facing the American society. They never hesitate to tell people how house hacking, sound real estate investments, sound tax strategy, and bad debt elimination is changing their lives and how they know it can do the same for them.


The Peay's invite you to join them on this journey. A journey which leads to freedom of choice.

A percentage of the Peay's annual rental income from their Union Place apartment building is set aside to support financial literacy programs for inner city youth. Please consider partnering with the Peay's as a Community Contributor partner. See the Opportunities section.