Peay United

Click here to edit subtitle

The Story

In 2016 the Peay family decided they wanted to use their 17 years of public and private housing experience to help themselves and others create financial freedom and generational wealth using Multifamily Real Estate as the primary vehicle. 


Inspired by Robert Kiyosaki’s book Rich Dad Poor Dad and Tom Ferris’s Four Day Work Week, The Peay’s embarked on a journey of building multiple streams of income from performing assets while aggressively ridding themselves of bad debt and non performing assets. One of their big non-performing assets was their house. They were paying it – it wasn’t paying them. The Peay's sold their 4100 sqft tri-level home ( a house they lived in for only 1.5 years) in the suburbs of Hanover County.


After selling their home, they sold most of their belongings, stored the rest in a storage, and moved into a Candlewood Suites hotel. They stayed there for a few weeks while awaiting an eviction proceeding to occur at their rented condo. Once the eviction took place, the Peay’s moved into their condo and carried out a value add rehab project. The rehab took them several months to complete. While rehabbing the condo they began looking for their first apartment building. The search was long and arduous. Negotiations were tough.


Eventually (January 2018), they closed on their first apartment deal in an Opportunity Zone, a Fourplex in the heart of the City of Richmond, Virginia. This is where they now reside as “House Hackers” . While a transition from 4100 sqft house with top of the line fixtures to a 840 sqft apartment was no easy transition, they mark this move as pivotal to kick starting their financial freedom and changing their long term trajectory.


Its amazing to see what the Peay’s have accomplished in such a short time. During this time, Peay United also inked a consultant contract with the Hopewell Redevelopment and Housing Authority. This moved a significant amount of their household income out of the earned income ( W2 column) and created opportunity for use of incentives in the tax laws for business owners. In this role, they oversee the operations of the Hopewell Redevelopment and Housing Authority.


The Peay’s are on track to be Financially Free by the end of 2021. Financially free for the Peay’s means accelerating wealth building, have more freedom to choose how to spend their time, and having the ability to make significant financial contributions in their community.


After 2021 the Peay’s will be kicking the investments into high gear with significant expansion of the Peay United housing portfolio into Senior Housing and increased funding of the Peay United Foundation- a 501c3 established to support Financial Literacy in the City Of Richmond school curriculum.


The Peay’s believe lack of Financial Education is one of the biggest issues facing the American society. They never hesitate to tell people how house hacking, sound real estate investments, sound tax strategy, and bad debt elimination is changing their lives and how they know it can do the same for them.


A percentage of the Peay's annual rental income from their Union Place apartment building is set aside to support financial literacy programs for inner city youth. 


The Peay's invite you to join them on this journey. A journey which leads to freedom of choice.

What we do


The Peay United umbrella includes Peay United Inc. Consultants, Peay United Apartments, and the Peay United Foundation. These organizations work in tandem to own and operate quality affordable housing and provide real estate focused financial freedom plans for individuals and families. 


They also help existing landlords find creative solutions to everyday tenant/landlord challenges. Peay United representatives  have a significant amount of experience working in the public and private housing arena. They have provided service for the following types of housing:

  • Student Housing

  • Mixed-Use Housing
  • Market Rate
  • Single Family Homes

  • Public Housing
  • Project Based Vouchers
  • Housing Choice Vouchers

The  varied housing experience  of the Peay United consultants uniquely positions them to provide sound advice tailored to meet the customers’ needs.

Mission Statement

Strategic Thinkers, Problem Solvers, and Trusted Partners helping families build financial freedom, improving communities and strengthening relationships between housing providers and its residents

Our Objectives

  • Educating families on how to reach financial freedom and  build generational wealth using small footprint Multifamily Real Estate.
  • Improving landlords’ ability to manage their properties by providing professional property management advice that improves tenant relations.
  • Improving tenants’ relationship with their landlords by providing professional advice on how to best resolve challenges with landlords in an effort to avoid strained relationship with landlords.
  • Contributing to the Affordable Housing stock by owning, preserving, and managing well-maintained affordable rental housing.
  • Saving Affordable Housing by providing win-win purchasing solutions to property owners in distress situations
  • Breaking the cycle of poverty by contributing financially to inner city youth Financial Literacy programs.

Who We Serve

Clients include but are not limited to:

  • Individual and Families
  • New Real Estate Investors
  • Housing Organizations
  • Landlords
  • Property Managers

  • Property Owners
  • Real Estate Organizations
  • Tenants

Professional Memberships

  • Local Initiatives Support Coalition (LISC),  Board Member
  • Richmond Apartment Owners Association, Member
  • Virginia Housing Alliance, Board Member